We are a husband-and-wife team based on the beautiful North Shore in Auckland. Our journey started with a fun experiment of transferring printed text onto a coffee mug by soaking it in water and sliding it onto the mug. It turned out to be a success! While the initial result wasn't the best, we both enjoyed the process and sparked the idea that with the right tools and materials, we could develop this into a side hustle.

Since then, we have delved into more craft products and ideas, acquired a cutting machine and a heat press, and started working our way through. After over 4 years and many sleepless nights, we have transformed this from an evening side hustle into a full-time business, offering a wider range of products and more machines to tinker with.

Today, with our passion for quality and creativity, we take pride in our ability to cater to both online customers with personalised gifts and commercial clients seeking innovative promotional solutions.

Joni is our chief crafter, leading the way in product design, creation, and customer engagement. With a background in IT, she brings valuable expertise in graphic design and web development. Her passion for art and design played a key role in laying the foundation for what is now Oh Craft — a dream turned into reality.

When she’s not busy crafting, Joni curates Filipino skincare products for our other businesses — Bini Beauty (which also sells Luxe Organix) and Barrio, our online Filipino grocery. In her spare time, she enjoys bonding with the family, playing the ukulele, and whipping up the best lunches and dinners for Kelvin and their kids!

Kelvin oversees the operations of Oh Craft, making sure all machines are running smoothly and systems are fully operational. With a background in engineering and web design, he currently leads the development and maintenance of all online stores and digital platforms under our businesses.

His day-to-day responsibilities include operating our laser cutting and engraving machine, designing products, and sourcing premium crafting materials from both local and international suppliers.

Outside of work, Kelvin enjoys spending time with Joni and their family, and unwinding with occasional sessions of Monster Hunter Wilds, Anno 1800, and good ol’ Red Alert 3.